Fourth Annual School Breakfast Video Contest Challenges Students to get Creative with Healthy Eating

The Massachusetts Department of Elementary and Secondary Education’s Child Nutrition Outreach Program and Project Bread are now accepting submissions for the fourth annual school breakfast video contest—School Breakfast: Eat. Film. Screen.


The contest challenges high school students across Massachusetts to submit a short video, no more than 30-seconds long, which encourages others to eat a healthy school breakfast. Each submission must demonstrate why it’s beneficial for teenagers to eat a healthy breakfast at school; it must include at least one scene in a school cafeteria; it must be fully created by students; and the meal featured must be a reimbursable school breakfast meal, meaning it contains at least three out of four of the following categories: milk, meat or meat alternate, vegetable or fruit, and grain.


“Studies continue to show that students who don’t eat breakfast are often distracted, restless, and don’t have the same level of success as others who eat breakfast,” said Ashley Krebs, director of Child Nutrition Outreach. “School Breakfast Videos, created by their peers, continue to be an effective way to reach these students. Their credibility, energy and creativity help us deliver the message of the importance of school breakfast in a way that really hits home with other students.”


To that end, a group of Project Bread Community Outreach Fellows—all current college students and recent graduates—has been visiting schools since the beginning of March, talking to students about the importance of eating a healthy breakfast and encouraging them to participate in the video contest.


Videos are judged by a panel consisting of representatives from the Massachusetts Department of Elementary and Secondary Education, the Child Nutrition Outreach Program and Project Bread. Judges look at accuracy of information and statistics, production quality, creativity and originality, and whether the video either promotes a current school breakfast program or encourages a new one. Points are also awarded for the inclusion of a cafeteria scene, a healthy breakfast, and a reimbursable breakfast.


This year’s winning group will receive a $1,000 American Express gift card for their class and the video will be featured as part of community programming on WHDH-TV. The second place winner will receive a $300 gift card and the third place winner will receive a $200 gift card. Submissions can be entered by students, a classroom, or a school-recognized club with an established advisor.


The deadline to submit a video is Friday, April 4, 2014. The winner will be announced on May 5, 2014.  For specific contest guidelines and information or to order promotional materials to encourage students in your community to submit their winning video, visit www.meals4kids.org and click on “Video Contest.”



About Project Bread

Project Bread is the only statewide anti-hunger organization committed to providing people of all ages, cultures, and walks of life with sustainable, reliable access to nutritious food. From community-based meal programs, to early childhood and school nutrition initiatives, to improved access to farm-to-table resources, Project Bread approaches hunger as a complex problem with multiple solutions. With funds raised through The Walk for Hunger, the oldest continual pledge walk in the country, and other sources, Project Bread pioneers innovative initiatives and supports effective programs to eradicate hunger in our state. The Walk’s flagship sponsor is Freihofer’s Baking Company; its participating sponsors include Arbella Insurance Foundation and Raytheon Company. For more information, visit www.projectbread.org, www.facebook.com/projectbread, or www.twitter.com/walkforhunger.


About the Massachusetts Department of Elementary and Secondary Education

The Massachusetts Department of Elementary and Secondary Education, sometimes referred to as the Massachusetts Department of Education, is the state education agency for the Commonwealth of Massachusetts. It is responsible for public education at the elementary and secondary levels, and is governed by the Massachusetts Board of Education. For more information, visit www.doe.mass.edu.


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