.

A Novel Cafe Will Close Its Doors On Saturday

Combination bookstore and cafe had opened in November, 2010.

For the third time in less than six months, a Tewksbury restaurant is closing its doors.

will close for good on Saturday, Sept. 10, according to co-owner Marc Ginsburg. The business, which combined a bookstore and cafe, was managed by Ginsberg's wife, Leisa.

"In the end it was just a business decision," said Marc Ginsburg. "After the summer, we took a look at things and we made the call.

"This was a dream of Leisa's and she put a ton of work into it. She was working 60 hours a week down there."

A Novel Cafe is located in the historic Hardy-Pike house. Built in 1740, it is the third oldest building in Tewksbury.

Ginsburg, a successful developer and owner of the completely renovated the building, including installing a state-of-the-art kitchen.

The cafe has been host to children's story hours, book signings and live music. With free Wi-Fi and a quiet atmosphere, it has been a popular location professionals and students to open their laptops.

But in an era of mega-bookstores, online book stores and Nooks, the business was fighting an uphill battle from the outset to grab a share of the market.

Ginsburg said he is planning to put the property on the market and feels it would present a ready-made venue for someone looking to open a restaurant or other retail business on the site.

"We went all out with the renovation. We spared nothing," he said. "It would be very easy for someone to move in and open."

While the cafe portion of A Novel Cafe will close, the bookstore will remain open for an undetermined amount of time to liquidate the stock, said Ginsburg.

Ginsburg added that any Novel Cafe gift cards that had not yet been redeemed by the time the business closes its doors permanently, will be honored at the Tew-Mac Tavern.

2011 has not been a good year for Tewksbury restaurants. Earlier this year, and

 

 

Lisa September 09, 2011 at 01:32 PM
I am deeply saddened by this news, my daughter and I enjoyed spending time there after school sitting on the couch, sharing life and a delicious sugar cookie and a decadent cup of hot chocolate.
Rachel Henry September 09, 2011 at 05:50 PM
I'm so sad to hear this! We went to the Novel Cafe every week for yummy food and good company. I'm sorry the owners weren't able to make it work.
denise September 09, 2011 at 06:13 PM
Sad to hear...I honestly would have gone there more if i had not received a Nook Reader at Christmas...it is sad to see another business go down. Marc G should keep it and make another yummy place to go and get appitizers and drinks and sit by a fireplace.
Jade September 09, 2011 at 08:44 PM
I am sorry to say that I never patronized the Novel Cafe, but just last week, I hadmade up my mind I was going to go there and check it out. Unfortunately I won't be able to do this being it is closing its doors. This is an awful! Businesses in Tewksbury do not make it for a long period of time. Maybe the Town needs some face lifting and more businesses would consider opening up a business, and having it stay opened for along period of time. So sorry you didn't make it!
Gordon Pickguard September 09, 2011 at 11:06 PM
" don't read the books." HELLO has the owner ever been in a sucessful bookstore before ?
Karyn September 10, 2011 at 03:54 AM
Sorry to hear this as well. Have gone several times for lunch, enjoyed the cozy atmosphere and fireplace and with Wi-Fi it was a great quiet place to bring the laptop to wait while my car was being serviced next door...could just walk over. Sad indeed.
Chris September 14, 2011 at 01:11 PM
I find it a bit unusual to only give this place 10 months to turn a profit. I know that it takes many restaurants 2+ years to operate in the black. Mr. Ginsburg should have given it more time, especially since he invested so much in the excellent renovations. My wife and I will miss eating there on Saturday afternoon listening to Larry singing his ballads

Boards

More »
Got a question? Something on your mind? Talk to your community, directly.
Note Article
Just a short thought to get the word out quickly about anything in your neighborhood.
Share something with your neighbors.What's on your mind?What's on your mind?Make an announcement, speak your mind, or sell somethingPost something