The agreement would take effect should Penn National be awarded the commonwealth's sole slots parlor license.
“We are excited to be partnering with the Greater Merrimack Valley Convention & Visitors Bureau and look forward to working closely with them to highlight all that the Merrimack Valley has to offer,” said Jeff Morris, Director of Public Affairs at Penn National Gaming in a statement.
“We know that it is key to have strong marketing partnerships that leverage all the area attractions to ensure that the regional business community will benefit from our facility.”
Deb Belanger, the Executive Director of the Greater Merrimack Valley Convention and Visitors Bureau said she is excited for the impact the proposed Merrimack Valley Casino could have on commerce in the region.
“We have been impressed by Penn National and their vision for growing the tourism industry in the Merrimack Valley,” said Belanger. “We are looking forward to working with them, and are excited about what this could mean for our industry in the Merrimack Valley.”